Once an organization surveys the consumer's wants and needs, has designed a group of products to meet those needs, and begun to market them in stores, the organization is assured of success.
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Q1: Successful marketers attempt to think like consumers
Q3: The reputation of the manufacturer and the
Q4: From a strategic marketing viewpoint, a total
Q5: To satisfy consumers managers must learn to
Q6: A product line is a group of
Q7: Fast food restaurants must constantly monitor all
Q8: Price, store surroundings, service, and brand name
Q9: The term product line describes the combination
Q10: Fast food restaurants, like Carl's Jr., pride
Q11: In evaluating a total product offer, value
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