In evaluating a total product offer, value enhancers such as service, guarantees, reputation of the seller, etc. are as important to customers as the basic product.

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Value enhancers such as service, guarantees, reputation of the seller, etc. add to the overall value of the product in the eyes of the customer and can often influence their purchasing decision. Therefore, they are just as important as the basic product itself.

In Evaluating a Total Product Offer, Value Enhancers Such as Service