Test marketing involves developing an accurate description of the product and asking people if the proposed product appeals to them.

Name: Test marketing involves developing an accurate description of the product and asking people if the proposed product appeals to them.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Test marketing typically involves offering a product for sale on a limited basis in a defined area to gauge consumer response and effectiveness of marketing strategies, not just asking people if a product appeals to them.

Test Marketing Involves Developing an Accurate Description of the Product