The two basic types of sampling that marketing researchers use are:
A)random and non-random.
B)probability and non-probability.
C)stratified and quota.
D)planned and spontaneous.

Question

Quizplus · Accepted Answer

Probability sampling involves randomly selecting participants from a population, while non-probability sampling involves non-randomly selecting participants (such as convenience sampling or purposive sampling). These two types of sampling have different strengths and weaknesses, and the choice of which to use depends on the research question and the available resources.

The Two Basic Types of Sampling That Marketing Researchers Use