Marketing research is best defined as:
A)the framework for the day-to-day management and structuring of information gathered by marketers.
B)a continuous gathering of data for an organisation to make marketing decisions.
C)the systematic design, collection, interpretation and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.
D)the collecting of data from secondary sources and internal documents.
E)an intuitive process for making decisions based on personal knowledge and experience.

Question

Quizplus · Accepted Answer

Marketing research involves a systematic approach to gathering data and analyzing it to help marketers solve specific problems or take advantage of opportunities. It is not just a framework for managing information, nor is it solely based on intuition or secondary sources.

Marketing Research Is Best Defined As