David was given the task of conducting a research project for his firm and proceeds with the following steps.He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results and gives that report to his boss.Which step of the marketing research process has David omitted?
A)Collecting and preparing data
B)Determining the scope for marketing research
C)Analysing the data
D)Select the research design
E)Transforming the analysis results into insights

Question

Quizplus · Accepted Answer

David has omitted the step of analyzing the data, which is crucial to interpret the survey results before writing the report.

David Was Given the Task of Conducting a Research Project