Byford Flour Mills defines all individual consumers who are purchasers of flour as its target market.It also defines all businesses that purchase flour as its target market.What targeting strategy would be most appropriate in this case?
A)Concentrated
B)Undifferentiated
C)Wide appeal
D)Differentiated
E)Clustered

Question

Quizplus · Accepted Answer

The most appropriate targeting strategy for Byford Flour Mills would be differentiated targeting as it is targeting both individual consumers and businesses separately. This strategy allows the company to develop different marketing mix for each target market and cater to their specific needs and preferences.

Byford Flour Mills Defines All Individual Consumers Who Are Purchasers