The two primary categories of markets - consumer markets and business markets - are based on the characteristics of the individuals and groups that make up that market and:
A)their willingness to use their buying power.
B)the purposes for which they buy products.
C)the length of time until the product is consumed.
D)the level of need or desire for a specific product.
E)the particular product category involved.

Question

Quizplus · Accepted Answer

The two primary categories of markets are based on the purposes for which individuals and groups buy products. Consumer markets are made up of individuals who buy products for personal or household use, while business markets are made up of organizations that buy products for use in their own operations or to make or resell to other businesses. The other options may also be important factors in determining market characteristics, but they are not the primary basis for dividing markets into these two categories.

The Two Primary Categories of Markets - Consumer Markets and Business