Which of the following characteristics distinguish online media from traditional marketing?
A) Experience, networking and personal contact
B) Social networking, personal contacts, control and salesmanship
C) Addressability, interactivity, accessibility, connectivity and control
D) Environment, responsiveness, customisation and affordability
E) Dynamic responsiveness, control, friendliness and attention-getting
Correct Answer:
Verified
Q1: How is digital marketing different from traditional
Q3: _ because it enables customer engagement to
Q4: To customers, what are the most important
Q4: In what ways can a company use
Q8: Digital media have created opportunities for companies
Q9: When a company sets up a website
Q10: A(n) _ channel provides the opportunity for
Q11: Which of the following refers to the
Q12: Electronic media that function using digital codes
Q25: _ allows customers to express their needs
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