Brand experience is relative to the individual and each consumer confers her own social meaning onto brands.

Name: Brand experience is relative to the individual and each consumer confers her own social meaning onto brands.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Brand experience is subjective and varies from person to person, based on their personal experiences, perceptions and social values. Each consumer confers her own social meaning onto brands, influencing her purchasing behavior and brand loyalty.

Brand Experience Is Relative to the Individual and Each Consumer