The process of building and sustaining brands begins with the brand vision.
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Q121: The purpose of the brand might be
Q122: One of the three elements of the
Q123: Building and sustaining brands guide management and
Q124: Marketers aiming to build and sustain a
Q125: An organisation is not limited to a
Q127: Brand equity is the marketing rather than
Q128: Apple Inc.is an example of a manufacturer's
Q129: Australians are turning to supermarket home brands,
Q130: Brand experience is relative to the individual
Q131: Brand evaluation should be carried out only
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