For co-branding to be effective, which one of the following is probably least important?
A)The brands involved should represent a complementary fit in a customer's mind.
B)The brands that are teamed together should not lose their individual identities.
C)The brands involved should be owned by two or more organisations.
D)To avoid confusing customers, it should be obvious which brand is the main brand or key brand.
E)The co-branded product should be able to benefit from the distribution systems of both brands involved.

Question

Quizplus · Accepted Answer

While it is ideal for co-branding to involve brands that have a complementary fit in the customer's mind, for the brands to retain their individual identities, for the key brand to be obvious, and for the co-branded product to benefit from the distribution systems of both brands, the ownership structure of the brands involved is likely the least important factor for co-branding to be effective. Co-branding can involve brands owned by the same organization or different organizations.

For Co-Branding to Be Effective, Which One of the Following