When a firm uses the policy of naming each product differently, this strategy is called __________ branding.
A)brand extension
B)family
C)differentiated
D)individual
E)new product

Name: When a firm uses the policy of naming each product differently, this strategy is called __________ branding. A)brand extension B)family C)differentiated D)individual E)new product
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is called individual branding, where each product is given a unique name and identity.

When a Firm Uses the Policy of Naming Each Product