When a customer is aware that a brand exists and considers the brand a possible choice if his preferred brand is not available, he exhibits brand:
A)loyalty.
B)insistence.
C)preference.
D)acknowledgement.
E)recognition.

Question

Quizplus · Accepted Answer

Brand recognition occurs when a customer is aware of a brand and considers it as an option, especially when their preferred brand is unavailable.

When a Customer Is Aware That a Brand Exists and Considers