Measured in either marketing or financial terms, the value associated with a brand's strength in a market is referred to as brand:
A)loyalty.
B)value.
C)share.
D)equity.
E)association.

Question

Quizplus · Accepted Answer

The value associated with a brand's strength in a market is referred to as brand equity. This includes both the financial value of the brand and the value in terms of consumer perception and loyalty. A strong brand with high brand equity is able to command premium pricing and is more likely to retain loyal customers.

Measured in Either Marketing or Financial Terms, the Value Associated