If MAKO sets the price for its sunglasses at $240, it is using psychological pricing to convey:
A)thrift.
B)cost cutting.
C)value.
D)prestige.
E)availability.

Question

Quizplus · Accepted Answer

Psychological pricing is a tactic used to influence a consumer's perception of a product or brand. A high price, such as $240 for sunglasses, can convey prestige or exclusivity to some consumers. Therefore, MAKO is using psychological pricing to convey prestige.

If MAKO Sets the Price for Its Sunglasses at $240