Products such as light globes, canned soft drinks and ice-cream sandwiches are usually priced with:
A)multiple-unit pricing.
B)reference pricing.
C)price lining.
D)bundle pricing.
E)odd-even pricing.

Question

Quizplus · Accepted Answer

Products such as light globes, canned soft drinks, and ice-cream sandwiches are usually priced with multiple-unit pricing, which means that the price is given for more than one unit of the product (e.g. 3 light globes for $10). This pricing strategy encourages customers to buy more of the product, as they perceive a greater value in buying in bulk.

Products Such as Light Globes, Canned Soft Drinks and Ice-Cream