Use the following to answer questions
Jafrum, Inc.is a wholesale supplier of motorcycle accessories, clothing and tools to various motorcycle retail stores around the country.Jafrum does not manufacture these items, but sells them to other retailers.The company also sells its merchandise through its website, which was created on a minimal budget but is designed with its target customers in mind.
-Sean selects several motorcycle stores that are not currently customers.He then obtains and analyses information about the current brands of motorcycle accessories they stock, their sales trends and credit history.Sean is engaged in which of the following?
A)Prospecting
B)Pre-approach
C)Approaching the customer
D)Making the presentation
E)Overcoming objections

Question

Quizplus · Accepted Answer

Sean is engaged in the pre-approach stage, where he gathers and analyzes information about potential customers before making contact.

Use the Following to Answer Questions