Use the following to answer questions
Jafrum, Inc.is a wholesale supplier of motorcycle accessories, clothing and tools to various motorcycle retail stores around the country.Jafrum does not manufacture these items, but sells them to other retailers.The company also sells its merchandise through its website, which was created on a minimal budget but is designed with its target customers in mind.
-Sean, a Jafrum sales representative, is developing a list of potential new retail customers by accessing online directories.Here he finds the contact information for every motorcycle store in the country and eliminates those that currently are his customers.Sean is involved in which step of the personal selling process?
A) Prospecting
B) Pre-approach
C) Overcoming objections
D) Closing
E) Following up
Correct Answer:
Verified
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