When a manufacturer rewards retailers based on the number of pieces moved through their scanners, this sales promotion method is known as a
A) merchandise allowance.
B) count-and-recount allowance.
C) buy-back allowance.
D) scan-back allowance.
E) scan-count allowance.

Question

Quizplus · Accepted Answer

The sales promotion method where a manufacturer rewards retailers based on the number of pieces moved through their scanners is known as a scan-back allowance. This type of promotion incentivizes retailers to push more of the manufacturer's products, as the more they sell, the more they are rewarded.

When a Manufacturer Rewards Retailers Based on the Number of Pieces