__________ is communication in the form of a news story about an organisation or its products that is transmitted through a mass medium at no charge.
A)Advertising
B)Publicity
C)Public relations
D)Sales promotion
E)Personal selling

Question

Quizplus · Accepted Answer

Publicity refers to the dissemination of information about a company or its products through a mass medium, such as a radio, television, or newspaper, without any cost to the company. Publicity is distinct from advertising because it is not paid for by the company, and it is not under the control of the company. Instead, it is determined by editors, reporters, or producers who decide whether to run a story, and if so, how to cover it. Publicity can be positive or negative, depending on how the story is portrayed.

__________ Is Communication in the Form of a News Story