A major benefit of using event sponsorship is that it:
A)enhances personal selling efforts.
B)provides excellent support for advertisements.
C)can provide large amounts of free media coverage.
D)is cost-free.
E)neutralises the effects of unfavourable public relations.

Question

Quizplus · Accepted Answer

Event sponsorship can result in significant media coverage for the sponsoring company, often at little to no cost. This media coverage can include pre-event promotions, coverage of the event itself, and post-event follow-ups. This exposure can help to increase brand awareness and reach a larger audience.

A Major Benefit of Using Event Sponsorship Is That It