The first stage in the development of any advertising campaign is
A) creating the message.
B) setting the budget.
C) identifying the advertising target audience.
D) defining the advertising objectives.
E) creating the advertising platform.

Question

Quizplus · Accepted Answer

Identifying the advertising target audience is the first step in the development of any advertising campaign, as it allows advertisers to tailor their message and platform to the specific group they are trying to reach. Without knowing their target audience, the other steps such as setting the budget or creating the message would be difficult to execute effectively.

The First Stage in the Development of Any Advertising Campaign