Question 1

What is the difference between a push policy and a pull policy? How is each implemented?

Accepted Answer

A push policy and a pull policy are two different approaches to managing updates and changes in a system.

A push policy involves the central system or server pushing updates or changes to the client systems. This means that the central system is responsible for initiating and delivering the updates to the client systems without waiting for the client systems to request them. This can be implemented through automated software deployment tools or systems management software that can push updates to client systems on a scheduled basis or in real-time.

On the other hand, a pull policy involves the client systems pulling updates or changes from the central system or server. In this approach, the client systems are responsible for requesting and retrieving updates from the central system. This can be implemented through client-side software that regularly checks for updates and downloads them when available.

Each approach has its own advantages and disadvantages. A push policy can ensure that all client systems are consistently updated and can be useful for critical security updates. However, it can also be more resource-intensive for the central system. A pull policy can be more efficient in terms of resource usage, but it relies on the client systems to actively check for updates, which can lead to delays in implementing important changes.

Ultimately, the choice between a push policy and a pull policy depends on the specific needs and requirements of the system and the organization. Both approaches can be implemented using a variety of software and tools designed for managing updates and changes in a networked environment.

Question 2

During the decoding process:
A)the intensity of the transmission becomes stronger.
B)the receiver attempts to convert signs or symbols into concepts and ideas.
C)the source attempts to convert signs or symbols into concepts and ideas.
D)the source converts meaning into a series of signs or symbols that represent ideas or concepts.
E)the receiver filters noise from the feedback.

Accepted Answer

During the decoding process, the receiver attempts to convert signs or symbols into concepts and ideas. The intensity of the transmission does not become stronger, as that would happen during the encoding process. The source is responsible for converting meaning into signs or symbols during the encoding process, not the decoding process. Filtering noise from the feedback may happen during the feedback loop, but it is not directly related to the decoding process.

Question 3

The process of putting one's thoughts (meaning) into signs (symbols) is called:
A)decoding.
B)noise.
C)interference.
D)transmission.
E)encoding.

Accepted Answer

Encoding is the process of putting one's thoughts (meaning) into signs (symbols) such as words, gestures, or images. The other options refer to different aspects of communication: decoding is the process of interpreting those signs, noise and interference are factors that can disrupt the communication process, and transmission refers to the act of sending the message from sender to receiver.

Question 4

Effective integration of marketing communication elements? Explain its purpose.

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Question 5

How does sales promotion differ from general promotion?

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Question 6

Draw, label and explain the communication process.

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Question 7

Compared with advertising, what are the major advantages and limitations of personal selling?

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Question 8

The Barristers' Deli decides to advertise its lunch specials on a community radio station.Marketing research later reveals that the restaurant's target market listens primarily to mainstream stations.This promotion program suffered from an error in the selection of:
A)shared symbols.
B)targeted customers.
C)the communications channel.
D)decoded meanings.
E)noise minimisers.

Accepted Answer

The selection of the communications channel was the error as the community radio station did not effectively reach the restaurant's target market.

Question 9

How is product placement different from traditional advertising? What are some of the negative issues associated with product placement worldwide?

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Question 10

If a message to customers is not properly encoded, what might happen? How can a marketer make sure this does not happen?

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Question 11

A major goal of integrated marketing communications is to:
A)decentralise promotional efforts so that regions may address their specific customers' needs appropriately.
B)make better use of mass media advertising to reach a firm's target audience.
C)use promotional resources efficiently.
D)send a consistent message to customers.
E)utilise targeted promotional tools more precisely in order to reach different customers.

Accepted Answer

The major goal of integrated marketing communications is to send a consistent message to customers across all promotional channels, including advertising, public relations, sales promotion, direct marketing, and personal selling. This consistency helps to build brand awareness, strengthen brand positioning, and create a cohesive brand identity that customers can easily recognize and connect with. By sending a consistent message, companies can better engage customers and build deeper, more meaningful relationships with them, which can lead to increased loyalty, higher customer lifetime value, and ultimately, greater profitability.

Question 12

Select three criticisms of promotion, and provide defences to refute them.

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Question 13

Why is public relations important in communicating information about a company? Discuss negative public relations, and give an example.

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Question 14

Discuss the different types of word-of-mouth media and how they impact promotional decisions.

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Question 15

Why is communication an important concept in marketing a new or existing product?

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Question 16

Identify the major objectives of promotion.

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Question 17

In what ways can promotion be used to reduce sales fluctuations?

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Question 18

In Gillette advertisements that use the well-known tagline 'Gillette, the best a man can get', Gillette is the communication:
A)receiver.
B)transmitter.
C)decoder.
D)source.
E)noise

Accepted Answer

In the context of communication, the company or brand that creates and sends a message is known as the source. Gillette is the company that creates and sends the message in their advertisements, making them the source of the communication.

Question 19

Discuss the major factors that affect the selection of promotion mix elements.

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Question 20

Does promotion cost too much relative to the benefits it provides to customers?

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Quiz 12: Integrating Marketing Communications