If qualitative research is done well, for the purpose of a business decision, there may be no need for further quantitative research.

Question

Quizplus · Accepted Answer

Qualitative research can provide in-depth understanding of a particular phenomenon or issue, which may be sufficient for making a business decision. However, in some cases, further quantitative research may be necessary to confirm or validate the findings from qualitative research.

If Qualitative Research Is Done Well, for the Purpose of a Business