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Which of the Following Statements About Multidimensional Scaling Is Not

Question 65

Multiple Choice

Which of the following statements about multidimensional scaling is not true?


A) It shows how objects are perceived by consumers through a visual display.
B) The perceptual difference among objects is reflected in the relative distance among objects in the multidimensional space.
C) It provides a means of measuring objects in multidimensional space on the basis of measures of the similarity of objects.
D) The labelling of the dimension axis is statistically determined.

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