When a researcher is attempting to predict sales volume by using building permits, amount of advertising and the income levels of residents, he or she is using:
A) factor analysis.
B) logistic regression analysis.
C) multiple regression analysis.
D) multiple discriminant analysis.

Question

Quizplus · Accepted Answer

The researcher is using multiple regression analysis, which involves using several variables to predict a dependent variable. In this case, the dependent variable is sales volume and the independent variables are building permits, amount of advertising and income levels of residents.

When a Researcher Is Attempting to Predict Sales Volume by Using