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Business
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Marketing Research
Quiz 16: Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up
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Question 61
Short Answer
The key to effective presentation is ___________.
Question 62
Short Answer
______ are most useful for presenting numerical information, whereas ______ translate numerical information into visual forms so that relationships may be easily grasped.
Question 63
Short Answer
To demonstrate ___________, the qualitative researcher should develop very clear protocols for conducting research, and reporting their processes and results.
Question 64
Short Answer
If a table is based on material from one or more secondary sources, rather than new data generated by the project, it should be acknowledged in the form of ______ _____.
Question 65
Short Answer
Bar charts show changes in the value of a dependent variable at ________ intervals of the independent variable.
Question 66
Short Answer
When presenting statistical results generated from statistical packages for example, SPSS) in the written report, it is useful to remove any __________ information.