The truth effect supports the contention that repetition of our brand messages is a good strategy.

Question

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The truth effect states that the more familiar we are with a message, the more likely we are to believe it to be true. This suggests that repetition of brand messages can increase their credibility and effectiveness in shaping consumer perceptions and attitudes. Therefore, the truth effect supports the use of repetition as a strategy for brand messaging.

The Truth Effect Supports the Contention That Repetition of Our