Related to the mindset priming effect, a preference mindset leads consumers to buy and overlook the option of not buying.
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Q25: Research shows that people are more likely
Q26: The Implicit Association Test is often used
Q27: Mary loves the Italian restaurant near her
Q28: Some researchers believe that consumers initially believe
Q29: The Implicit Association Test has shown that
Q31: As familiarity of a brand increases, a
Q32: As familiarity of a brand increases, judgments
Q33: The truth effect supports the contention that
Q34: The contrast effect involves a shift away
Q35: The mindset priming effect and the procedural
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