Question 1

Which type of discount store offers consumers very limited service and carries a broad assortment of nationally branded "hard goods," such as housewares,toys,automotive parts,clothing,bedding,and maybe a limited line of nonperishable food items?

Accepted Answer

Full-line discounters are often called mass merchandisers.

Question 2

_____ are large,departmentalized,self-service retailers that specialize in wide assortments of foodstuffs and a few nonfood items.

Accepted Answer

This is the definition of a supermarket.

Question 3

_____ carry a limited line of high-turnover,high-priced goods and resemble miniature supermarkets.These self-service stores are typically located near residential areas and are open long hours,seven days a week.

Accepted Answer

This is the definition of a convenience store.

Question 4

When supermarkets offer a wide variety of nontraditional goods and services under one roof,they are engaged in:

Accepted Answer

This is the definition of scrambled merchandising.

Question 5

Which of the following statements about specialty stores is true?

Accepted Answer

Customers usually consider price to be of secondary importance in their selection of a specialty store.Customers at specialty stores are very concerned with the distinctiveness of the merchandise or the store's physical appearance.Specialty stores provide a low-risk testing ground for new products.A typical specialty store carries a narrower assortment of specialty merchandise than department stores.

Question 6

Kroger is the largest supermarket chain in the U.S.Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?

Accepted Answer

In many cases,supermarkets offer a wide variety of nontraditional goods and services under one roof (a strategy called scrambled merchandising)to respond to consumers who want convenience.

Question 7

Melanie's job for Coldwater Creek,a clothing retailer,is to choose items that are appropriate for the store and its clientele.The items must suit the needs of the customers but be within the price range that the store has developed for its customers.Melanie's job is that of a(n):

Accepted Answer

Buyers select the merchandise mixand may also choose the promotional devices and personnel.

Question 8

Which type of retail store specializes in a given type of merchandise?

Accepted Answer

This is the definition of a specialty store.

Question 9

The buyer who heads a department in a department store is responsible for the:

Accepted Answer

Each department in a department store is usually headed by a buyer who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.

Question 10

Fareway is a chain of retail outlets in Iowa,Minnesota,Nebraska,and Illinois markets that are described as large,departmentalized,self-service stores that specialize in wide assortments of foodstuffs and limited nonfood items.Fareway stores are:

Accepted Answer

The key factors are the emphasis on food and the size of the stores.

Question 11

Which of the following types of stores has a high gross margin,a narrow product assortment,and a high level of service?

Accepted Answer

These are characteristics of specialty stores.

Question 12

Each department in a department store is usually headed by a _____ who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.

Accepted Answer

A buyer is a department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel.

Question 13

James wants to open a small store that caters to the model railroad hobbyist.The store would sell model trains,scenery,accessories,and books on the subject of model railroading.Which of the following types of stores would most likely support an effective launch of his business idea?

Accepted Answer

Specialty stores specialize in a given type of merchandise.

Question 14

Flash Foods is the name of a chain of convenience stores with self-service gas pumps.What do you know about the convenience stores?

Accepted Answer

Convenience stores carry a limited line of high-turnover,high-priced goods and resemble miniature supermarkets.

Question 15

Which type of retail store would typically have the highest labor costs?

Accepted Answer

A department store carries a wide variety of shopping and specialty goods in several departments and provides a high level of service,all of which is labor intensive and adds to the cost of doing business.

Question 16

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

Accepted Answer

Convenience stores carry a limited amount of high-turnover,high-priced goods and resemble miniature supermarkets.Customers patronize these stores because of convenience.

Question 17

A _____ is a retail store that stocks pharmacy-related products and services as its main draw.

Accepted Answer

This is the definition of a drugstore.

Question 18

Texas-based Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine-along with some other culinary perks,including a cooking school-all in a setting crafted to make shoppers feel comfortable.It stocks more than 5,500 different kinds of wine.Grape Vine Market is best described as a:

Accepted Answer

A specialty store is a retail store specializing in a given type of merchandise.

Question 19

_____ are retailers that compete on the basis of low prices,high turnover,and high volume.

Accepted Answer

Convenience stores are miniature supermarkets,carrying only a limited line of high-turnover convenience goods.

Question 20

Housing several departments under one roof,a _____ carries a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,electronics,and sometimes furniture.

Accepted Answer

Department stores house several departments under one roof.

Quiz 15: Retailing