Which criterion of useable market segments means the firm must be able to reach members of targeted segments with customized marketing mixes?
A) Substantiality
B) Identifiability and measurability
C) Accessibility
D) Responsiveness
E) Reliability
Correct Answer:
Verified
Q51: The marketing manager of Gevalia gourmet coffees
Q52: To be useful,a segmentation scheme must produce
Q53: The process of market segmentation involves breaking
Q54: Many children on the autism spectrum like
Q55: The marketing researcher for Bubastis Cat Treats
Q57: According to the criterion of _ a
Q58: The requirement for a market segment to
Q59: If a market segment is especially motivated
Q60: _ is the segmenting of markets based
Q61: A manufacturer of blankets knows heavy 100
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents