According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.
A) causality
B) accountability
C) responsiveness
D) accessibility
E) substantiality

Question

Quizplus · Accepted Answer

Substantiality means segments must be large enough to warrant a separate marketing mix.

According to the Criterion of _____ a Selected Segment Must