Question 1

Each week Jess comes to the supermarket with a list of essential items: milk,bread,peanut butter,and chocolate.This is an example of:

Accepted Answer

Buying of frequently purchased,low-cost goods is typically routine response behavior.

Question 2

When a consumer is purchasing an unfamiliar,expensive product or an infrequently bought item,he or she is practicing:

Accepted Answer

This is the definition of extensive decision making.

Question 3

This type of risk occurs if consumers feel that making the wrong decision might cause some concern or anxiety.

Accepted Answer

Some consumers,for example,might feel guilty about purchasing regular ice cream rather than fat-free frozen yogurt.

Question 4

Mario usually purchases Old Spice deodorant.Unfortunately,the drug store is sold out of Old Spice today,so Mario will have to choose a brand that's in stock.In making his decision,Mario will engage in _____ consumer decision making.

Accepted Answer

Jackson is familiar with deodorant and what it does,but he is unfamiliar with the specific brands he has to choose from.

Question 5

The type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category is referred to as:

Accepted Answer

This is the definition of limited decision making.

Question 6

Nellie's boss sells merchandise through Internet auctions.He needs to mail a $1,500 hexagonal antique picture frame.He has instructed Nellie to buy packaging that will make sure the oddly shaped frame arrives at its new owner's home undamaged,but he has not told her how or where she will find such packaging.Given that she frequently has to purchase packaging supplies,what kind of purchase decision process would she most likely employ?

Accepted Answer

She will most likely use limited because she is familiar with packaging products,but not with one that meets the exact size and protective criteria.

Question 7

_____ is characterized by low involvement,a short time frame,an internal-only information search,and low costs.

Accepted Answer

Routine response behavior is characterized by low involvement, a short time frame, an internal-only information search, and low costs. This type of decision-making is typically used for low-priced, frequently purchased items such as groceries or household items where consumers have established a habitual buying behavior and do not put much thought or effort into the decision-making process.

Question 8

How can marketers reduce consumers' cognitive dissonance?

Accepted Answer

Cognitive dissonance is an inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions,and marketers can reduce it by sending a postpurchase thank you or letter,displaying product superiority in ads,or offering guarantees.

Question 9

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

Accepted Answer

Cognitive dissonance is the inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.

Question 10

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

Accepted Answer

As financial risk increases,consumers' involvement in the decision increases.

Question 11

The electricity for lighting outdoor billboards is powered by transformers.The operator of a company that installs and manages billboards has purchased many such transformers.Today he plans to buy a replacement for one that was destroyed by a recent hurricane.Before making this purchase,he will look at cost and also see if he can find one that is more weatherproof.He wants to make sure he buys the best transformer for the job and that he does not pay more money than he should.In other words,he will engage in _____ decision making.

Accepted Answer

The billboard operator is familiar with the product,but he is not immediately knowledgeable about the products currently on the market.

Question 12

Your best friend has sought your advice on what type of clothing she should buy for a job interview.If she gets the job,she will be the assistant to the producer of her favorite television program.She really wants this job and considers it a once in a lifetime opportunity.By asking your help with her wardrobe,your friend is most likely trying to:

Accepted Answer

What is being sought is a reduction in the anxieties felt,because the best friend cannot anticipate the outcomes,but believes there may be negative consequences.

Question 13

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the:

Accepted Answer

Involvement increases as social visibility of a product increases.

Question 14

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Accepted Answer

This is the definition of involvement.

Question 15

When Avril went to purchase a birthday card for her new boyfriend,she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one.This card (which cost $3.25)is properly designated a high-involvement product because of:

Accepted Answer

Because of the situational factors (high emotional risk),this low-cost card is a high-involvement item in this case.

Question 16

Alanna is looking into purchasing a scooter as gas prices continue to rise.She needs a reasonably-priced,comfortable,and safe,scooter with room to store her books.She is not familiar with these products and this is a major purchase for her.Purchasing a scooter will probably involve:

Accepted Answer

Customers practice extensive decision making when purchasing an unfamiliar or infrequently used product.

Question 17

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Accepted Answer

Age is a demographic variable that doesn't necessarily influence a consumer's level of involvement.

Question 18

Marketing managers often use in-store promotions to stimulate sales of:

Accepted Answer

Because a low-involvement product has low potential risk for the consumer,it is easier to influence the consumer at the point of purchase.Marketing managers can use attention-getting devices to induce trial purchases.

Question 19

Which of the following activities is most likely to be an example of routine response behavior?

Accepted Answer

Only the toilet paper is an example of routine response behavior because it is a frequently purchased,low-cost good and requires little search and decision time.

Question 20

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

Accepted Answer

Reference groups are a social influence.

Quiz 6: Consumer Decision Making