To project potential market share for a new product from a test market, the researcher needs to know:
A) customer satisfaction and actual sales data.
B) repeat-purchase rate and market penetration.
C) repeat-purchase rate and consumer purchase intentions data.
D) market penetration and consumer purchase intentions data.

Question

Quizplus · Accepted Answer

Repeat-purchase rate and market penetration are two key factors for estimating potential market share. Repeat-purchase rate provides information about how loyal customers are to the product, while market penetration indicates the percentage of the target market that the product has reached. Both of these factors are critical for determining the potential market share of a new product. Customer satisfaction and actual sales data are important metrics, but they do not provide sufficient information for estimating market share. Consumer purchase intentions data can be helpful, but it does not necessarily translate into actual sales or loyalty.

To Project Potential Market Share for a New Product from a Test