In which type of test marketing situation does a company use its own sales force to try to obtain distribution of the product?
A) Controlled
B) Standard
C) Electronic
D) Simulated

Question

Quizplus · Accepted Answer

In a standard test marketing situation, a company uses its own sales force to try to obtain distribution of the product. This approach allows the company to test the product in a real-world market environment, including distribution, sales, and marketing efforts, using its existing resources and channels.

In Which Type of Test Marketing Situation Does a Company