Suppose that half of a group of respondents are asked to agree or disagree with the statement, 'Australian-made cars are cheaper to maintain than imported cars,' while the other half are asked to agree or disagree with the statement, 'Imported cars are cheaper to maintain than Australian-made cars.' This is an example of a:
A) branch technique.
B) filter technique.
C) double-barrelled technique.
D) split-ballot technique.

Question

Quizplus · Accepted Answer

This is an example of a split-ballot technique, as the group of respondents is split in half and each half is asked a different question. The split-ballot technique is commonly used in survey research to reduce bias and to compare responses to different questions or stimuli.

Suppose That Half of a Group of Respondents Are Asked