What is the most important contribution of anthropology to international business?
A) explaining cultural variation in communication
B) helping with the adjustment in time zones and business hours
C) understanding the relative value of different economic systems
D) knowing what to wear to a business meeting

Question

Quizplus · Accepted Answer

Anthropology is the study of human societies and cultures. It helps in identifying and understanding cultural differences, which greatly affect communication in international business. For instance, the way that communication is conveyed differs greatly between cultures; some cultures are more direct while others are more indirect. Anthropology helps to explain these differences and provides a framework for understanding how to communicate effectively in different cultural settings.

What Is the Most Important Contribution of Anthropology to International