With which subfield of anthropology does the applied field of business anthropology have the most in common?
A) ethnography
B) physical anthropology
C) paleoanthropology
D) archaeology

Question

Quizplus · Accepted Answer

Business anthropology draws heavily on ethnographic research methods and theories in order to understand and analyze the behaviors, practices, and cultural values of organizations and corporations. Ethnography, as a subfield of anthropology, involves the study and analysis of social and cultural practices and institutions through close observation and participation. As such, business anthropologists often conduct extensive fieldwork within organizations and engage with employees, customers, and other stakeholders in order to gain firsthand insights into organizational culture and dynamics.

With Which Subfield of Anthropology Does the Applied Field of Business