When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product,that product name is a ________ brand.
A) national
B) private
C) licensed
D) manufacturer

Question

Quizplus · Accepted Answer

Private label or store brand is a product that is exclusively sold by a particular retailer or wholesaler who owns and markets the brand. The manufacturer produces the product but applies the retailer's or wholesaler's brand name on it. Private label brands offer higher profit margins and exclusive product lines to retailers, and also provide consumers with more affordable alternatives to national brands.

When a Wholesaler or Retailer Develops a Brand Name and Has