A ________ is a product marketed as a bundle of value-adding attributes,including reasonable cost.
A) benefit
B) feature
C) convenience
D) value package

Question

Quizplus · Accepted Answer

A value package is a bundle of value-adding attributes, including reasonable cost. It is a marketing strategy that aims to provide customers with more value for a lower price, making it an attractive purchase option. Benefits and features may be included in a value package, but the key component is the overall value provided to the customer. Convenience is not necessarily a defining characteristic of a value package.

A ________ Is a Product Marketed as a Bundle of Value-Adding