In monitoring product differentiation strategy and low-cost production strategy, a difference is that
A)for the product differentiation strategy, information on quality is emphasized, while for low-cost, production managers are more interested in the production process.
B)for the product differentiation strategy, information on the production process is emphasized, while for low-cost production managers are more interested in maintaining quality.
C)for the product differentiation strategy, information on design is emphasized, while for low-cost production, managers are more interested in quality.
D)for the product differentiation strategy, information on quality is emphasized, while for low-cost production managers are more interested in design.

Question

Quizplus · Accepted Answer

In a product differentiation strategy, the focus is on creating products that are perceived as unique or superior in some aspect, such as quality, which justifies a higher price point. Therefore, information on quality is emphasized to ensure the product stands out in the market. In contrast, a low-cost production strategy aims at minimizing costs to offer products at competitive prices, leading to a focus on optimizing the production process to reduce expenses.

In Monitoring Product Differentiation Strategy and Low-Cost Production Strategy, a Difference