Michael Porter, a management strategy expert, developed a strategic framework in which a firm has ways to develop a competitive advantage.Which of the following is not one of the ways Porter suggested a firm use to develop a competitive advantage?
A)Product differentiation
B)Low cost production
C)Contribution differentiation
D)Customer satisfaction

Question

Quizplus · Accepted Answer

Porter's framework for developing a competitive advantage includes product differentiation and low-cost production but does not specifically mention "contribution differentiation" as a strategy. Customer satisfaction, while important, is not one of the primary strategies outlined by Porter; the main strategies he identified are cost leadership, differentiation, and focus.

Michael Porter, a Management Strategy Expert, Developed a Strategic Framework