As discussed in the text, when purchasing a car, people end up paying a bit more attention than intended to choices such as colour and engine size, and a bit less attention than intended on information such as the chances of fatalities should there be an accident with the car.This pattern can be taken as evidence for ____.
A)the status quo bias
B)the certainty effect
C)risk aversion
D)the Zeigarnik effect

Question

Quizplus · Accepted Answer

The certainty effect refers to the tendency for people to give greater weight to outcomes that are certain, which can lead them to focus more on tangible attributes like color and engine size rather than less certain outcomes like accident fatality rates.

As Discussed in the Text, When Purchasing a Car, People