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How Do Grocery Store Advertising, Grocery Store Format (Layout), and Grocery

Question 2

Multiple Choice

How do grocery store advertising, grocery store format (layout) , and grocery store location influence consumers' decisions about where to shop?


A) All three affect behaviour.
B) Interestingly, location has very little impact.
C) Interestingly, format (layout) has the strongest impact of the three.
D) Advertising is the only one of these variables to have an impact.

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