The use of software to empirically analyse online conversations to constantly monitor how consumers feel about brands is called _____.
A)sentiment analysis
B)e-commerce
C)social currency
D)data mining

Question

Quizplus · Accepted Answer

The use of software to analyse online conversations and determine the sentiment of consumers towards brands is known as sentiment analysis. E-commerce refers to conducting business transactions online, social currency refers to the value a brand creates through social media, and data mining is the process of extracting useful information from large sets of data.

The Use of Software to Empirically Analyse Online Conversations to Constantly