According to consumer information-processing theory, _____ is the final stage through which consumers progress.
A)cognitive dissonance
B)evaluative categorisation
C)post-purchase evaluation
D)purchase decision

Question

Quizplus · Accepted Answer

According to consumer information-processing theory, post-purchase evaluation is the final stage through which consumers progress. This involves reflecting on the purchase decision and assessing whether it was satisfactory or not. Cognitive dissonance and evaluative categorization occur earlier in the decision-making process, while the purchase decision is a specific action taken by the consumer.

According to Consumer Information-Processing Theory, _____ Is the Final Stage