_______ occurs when a chain store retailer operating over a wide geographic area,tailors its merchandise and services in each store to the needs of the immediate trading area.
A) Target marketing
B) Microretailing
C) Stack-outs
D) Shrinkage
E) Merchandise planning

Question

Quizplus · Accepted Answer

Microretailing is the practice of adapting products and services to fit the preferences of local markets. In the case of a chain store retailer operating over a wide geographic area, this would mean tailoring the merchandise and services in each store to the needs of the immediate trading area, which is referred to as microretailing. Target marketing refers to the practice of identifying and catering to specific consumer segments. Stack-outs refer to the display of merchandise in large quantities, while shrinkage refers to the loss of inventory due to theft, damage or errors. Merchandise planning is the process of determining which products should be offered, in what quantities, and at what prices.

_______ Occurs When a Chain Store Retailer Operating Over a Wide