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The Presentation of Merchandise Is a Critical Factor in the Selling

Question 15

Multiple Choice

The presentation of merchandise is a critical factor in the selling power of a store and its overall image.For bookstores,a face-out merchandise presentation of books as opposed to spine-out presentation:


A) is no longer used due to space constraints.
B) enhances store sales because face-out presentation allows the retailer to stock more titles.
C) creates a discount store atmosphere.
D) results in a consumer perception of cramming a huge selection of titles at low prices.
E) creates the image of a specialty book boutique that carries a limited selection of exclusive titles and is therefore a rather pricey place to shop.

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