Markdowns taken early speed the movement of merchandise,and also generally enable the retailer to take less of a markdown per unit to dispose of the goods.

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Markdowns taken early in the product's lifecycle allow retailers to move merchandise quickly before it becomes stale, leading to higher sales volume and less need for steep discounts later on. This means the retailer can take smaller markdowns per unit to sell the remaining merchandise.

Markdowns Taken Early Speed the Movement of Merchandise,and Also Generally